Manolis Charalampous. Global brand and growth leader and applied AI researcher. I unify and scale brands across regions, then build the AI that makes the growth measurable. A hands-on technologist who reads the papers, prompt-engineers the tools, and ships the outcomes. Twelve years across maritime, telecommunications, legal & finance, travel and gaming. Group Marketing Manager at Fameline Holding Group, directing marketing, campaigns and paid media across 160+ companies in 23+ locations. Fluent from the boardroom to the workshop floor, tightly aligned with commercial teams on turnover and KPIs. PhD candidate and teaching assistant to Dr. Charoula Angeli at the University of Cyprus, researching AI-driven marketing performance and adaptive learning. Working toward the Chief Marketing & Innovation Officer practice.
Twelve years in marketing leadership. Five industries: maritime, telecommunications, legal & finance, travel and gaming. Three cities: Reading, London, Limassol. One consistent method: translate complex business goals into data-driven strategies that deliver measurable commercial impact.
Today I lead group-wide marketing for Fameline Holding Group, a global maritime solutions provider with 160+ companies across 23+ locations. In parallel, I am reading for a PhD in Educational/Instructional Technology at the University of Cyprus, where I serve as teaching assistant to Dr. Charoula Angeli.
“I do not believe in marketing that does not learn, or education that does not adapt.”
Leaders fluent in three languages: data, design and pedagogy. I am training, shipping and writing toward that seat.
AI-driven performance and adaptive learning systems to optimise marketing efficiency and ROI. Teaching assistant to Dr. Charoula Angeli.
Market entry strategy for Asia and Africa. Localisation, distributor networks, cultural adaptation, regulatory navigation. From Cyprus to the world — scaling brands that were built for one market into global operations.
Directed the Fameline global rebrand — “Relationships Beyond Contracts” — unifying messaging across 160+ companies. Logo design, visual identity, tone of voice, brand guidelines.
Google Ads, Meta, PPC, sponsorships, trade shows: EastMed Expo, organised by the group (10th and 11th editions), and Posidonia. Full-funnel B2B and B2C campaigns across maritime and adjacent sectors.
Tightly aligned with commercial teams on turnover and KPIs. Product development, online sales platforms, e-shop management, CRM integration.
Not a strategist who delegates to engineers. I prototype LLM workflows, evaluate models, prompt-engineer production pipelines and wire AI directly into the commercial stack. From internal learning platforms that cut onboarding by 30% to real-time campaign optimisation agents — every tool is built, tested and shipped.
PhD research at the University of Cyprus, focused on AI-driven performance and adaptive learning systems to optimise marketing efficiency and ROI. ALI analyses live marketing data to optimise strategies in real time and personalise how each team member is trained. Designed to increase marketing ROI, shorten learning curves, and establish a self-improving organisational knowledge base.
The proof case is live at Fameline Holding Group: the AI-powered internal learning platform launched for sales and CRM training cut onboarding time by 30% and measurably improved sales efficiency.
Limassol is the operating base. Brand, demand and product work flows across 160+ companies in 23+ locations through Fameline Holding Group, with activity reaching Europe, the Middle East, Asia, Africa and the Americas.
Leadership that does not show up for its place and its people is not leadership. These are the commitments that keep the work honest and the strategy grounded.
Supporting the next generation of maritime and technology talent. Event support, mentoring sessions and industry bridges between maritime, tech and marketing.
● Ongoing · active volunteerTeaching assistant to Dr. Charoula Angeli at the University of Cyprus. Postgraduate seminars, assessment design, and research on AI and adaptive learning.
● Ongoing · University of CyprusOrganising hackathons and maker events in Cyprus around AI, marketing, adaptive learning and sustainability. Strengthening the developer and student pipeline.
● Facilitator · judge · coachRegular volunteer on clean-up drives along the Limassol coastline, organising peer groups from the Fameline community to join.
● Volunteer · ongoingParticipant in reforestation and tree-planting drives across Cyprus after summer wildfires. Small hands work, multi-decade effect.
● Volunteer · seasonalOne-to-one coaching for early-career marketers and postgraduate students on portfolios, positioning and the first five years of a marketing career.
● Mentor · ongoingLanguages: English (fluent) · Greek (native) · German (basic). Based in Limassol, Cyprus. Available globally.
Keynote, workshop or panel formats. Content, depth and length tailored per audience.
A slow-moving blog aligned with the PhD timeline at UCY. Published pieces will sit here.
Twelve years of senior marketing work across all five industries I have worked in. A portable playbook, tested in regulated, technical and consumer-facing markets alike.
+20% YoY client acquisition at Chambersfield. −30% sales onboarding time at Fameline. Double-digit lead uplift on new-region launches. Google Ads, paid media and sponsorships run to brief and defended against every KPI, in tight alignment with commercial teams on turnover and pipeline.
Architect of "Relationships Beyond Contracts", unifying 160+ companies across 23+ locations under a coherent narrative. Prior full rebrand at Cyplon Holidays and a logo, colour, web, and eshop rebuild at Primetel.
PhD candidate and teaching assistant to Dr. Charoula Angeli at the University of Cyprus. MBA and MSc International Business. An uncommon pairing of peer-reviewed method with P&L accountability.
I read the literature, run the prototypes, prompt-engineer the workflows, and integrate AI into real commercial systems — applications, brand tooling, adaptive learning, eshops and online-sales engines. Current research addresses adaptive, AI-driven marketing performance.
Research collaborations, speaking, advisory, and senior roles are all welcome. Typical reply within 48 hours.
Get in touch→Colleagues, collaborators, editors, students, founders, boards. This page is the fastest route to me. Every message is personally read, usually within 48 hours.
INITIALISING / M.C.