About Expertise Research Work Profile Contact →
PROFILE / 2026 // STRATEGY · RESEARCH · APPLIED AI

Where strategy learns.

Manolis Charalampous. Strategic marketing practitioner and applied-AI researcher. A hands-on technologist who reads the papers, prompt-engineers the tools, and ships the outcomes. Twelve years across maritime, telecommunications, legal & finance, travel and gaming. Group Marketing Manager at Fameline Holding Group, directing marketing, campaigns and paid media across 160+ companies in 23+ locations. Fluent from the boardroom to the workshop floor, tightly aligned with commercial teams on turnover and KPIs. PhD candidate and teaching assistant to Dr. Charoula Angeli at the University of Cyprus, researching AI-driven marketing performance and adaptive learning. Working toward the Chief Marketing & Innovation Officer practice.


02 / ABOUT

Three disciplines.
One mind.

Manolis Charalampous
Limassol · Cyprus

Twelve years in marketing leadership. Five industries: maritime, telecommunications, legal & finance, travel and gaming. Three cities: Reading, London, Limassol. One consistent method: translate complex business goals into data-driven strategies that deliver measurable commercial impact.

Today I lead group-wide marketing for Fameline Holding Group, a global maritime solutions provider with 160+ companies across 23+ locations. In parallel, I am reading for a PhD in Educational/Instructional Technology at the University of Cyprus, where I serve as teaching assistant to Dr. Charoula Angeli.

0
Group companies under one brand
0
Locations worldwide
0
cut in onboarding via AI
0
Industries transformed
“I do not believe in marketing that does not learn, or education that does not adapt.”
ASPIRATION

Chief Marketing & Innovation Officer

Leaders fluent in three languages: data, design and pedagogy. I am training, shipping and writing toward that seat.

RESEARCH

PhD Candidate · UCY

AI-driven performance and adaptive learning systems to optimise marketing efficiency and ROI. Teaching assistant to Dr. Charoula Angeli.

2015 Cyplon Travel B2B & B2C at scale
2018 Primetel PLC Telco digital marketing
2020 Chambersfield Head of Marketing & BD
NOW Fameline Group Group Marketing Manager
03 / EXPERTISE

A map of the practice.

/ 02

Brand Leadership & Rebranding

Directed the Fameline global rebrand — “Relationships Beyond Contracts” — unifying messaging across 160+ companies. Logo design, visual identity, tone of voice, brand guidelines.

Brand StrategyVisual IdentityTone of Voice
/ 03

Campaigns, Paid Media & Events

Google Ads, Meta, PPC, sponsorships, trade shows (Posidonia, East Med Expo). Full-funnel B2B and B2C campaigns across maritime and adjacent sectors.

Google AdsMetaPPCEvents
/ 04

Commercial Alignment & Product Dev

Tightly aligned with commercial teams on turnover and KPIs. Product development, online sales platforms, e-shop management, CRM integration.

CRMKPIsProduct DevE-Commerce
04 / RESEARCH

A laboratory for learning.

AI-Driven Marketing Performance

Real-time optimisation of campaign strategies using machine learning models

Adaptive Learning for Teams

Personalised training pathways that adapt to individual learning patterns and performance

Self-Improving Knowledge Base

Organisational intelligence that compounds — every interaction makes the system smarter

ROI & Efficiency Measurement

Quantifying the impact of AI-augmented marketing on commercial outcomes
05 / GLOBAL FOOTPRINT

A hub in Cyprus. 160+ companies. 23+ locations.

Limassol is the operating base. Brand, demand and product work flows across 160+ companies in 23+ locations through Fameline Holding Group, with activity reaching Europe, the Middle East, Asia, Africa and the Americas.

LIMASSOL CYPRUS · HQ
EUROPEActive Fameline subsidiaries & partners across the continent.12+ locations
MIDDLE EASTActive Fameline subsidiaries & partners.5+ locations
ASIAExpansion programme, year-one lead uplift.3+ locations
AFRICA & AMERICASExpansion programme and group presence.3+ locations
06 / SELECTED WORK

Systems, shipped.

07 / IMPACT

Beyond the balance sheet.

Leadership that does not show up for its place and its people is not leadership. These are the commitments that keep the work honest and the strategy grounded.

Community

YoungShip Cyprus

Supporting the next generation of maritime and technology talent. Event support, mentoring sessions and industry bridges between maritime, tech and marketing.

● Ongoing · active volunteer
🏫
Academia

Teaching Assistant · UCY

Teaching assistant to Dr. Charoula Angeli at the University of Cyprus. Postgraduate seminars, assessment design, and research on AI and adaptive learning.

● Ongoing · University of Cyprus
💻
Community

Hackathons & Maker Events

Organising hackathons and maker events in Cyprus around AI, marketing, adaptive learning and sustainability. Strengthening the developer and student pipeline.

● Facilitator · judge · coach
🌊
Volunteer

Beach Clean-ups, Limassol

Regular volunteer on clean-up drives along the Limassol coastline, organising peer groups from the Fameline community to join.

● Volunteer · ongoing
🌳
Sustainability

Cyprus Reforestation

Participant in reforestation and tree-planting drives across Cyprus after summer wildfires. Small hands work, multi-decade effect.

● Volunteer · seasonal
🎓
Mentorship

Junior Marketers & Students

One-to-one coaching for early-career marketers and postgraduate students on portfolios, positioning and the first five years of a marketing career.

● Mentor · ongoing
08 / EDUCATION & CREDENTIALS

Four credentials. One pluralist mind.

PhD Candidate · TA
Educational / Instructional TechnologyUniversity of Cyprus. Focus: AI-driven performance and adaptive learning systems to optimise marketing efficiency and ROI.
UCYONGOING
MSc & MBA
MSc International Business & MBACanterbury Christ Church University, United Kingdom. Dual credential completed in 2023.
UK · 2023
Level 7
Computer Games DevelopmentCity & Guilds · Train2Game, London. A structured grounding in game design, mechanics and interactive systems.
LONDON · 2016
BA (Hons)
Fine ArtsUniversity of Reading, United Kingdom. Composition, craft and visual thinking: the foundation for everything that came after.
READING · 2014
CERTIFICATIONS · CREDENTIALED
Google Ads Advanced Google Ads Measurement Advanced Facebook Advertising Content Marketing Fundamentals Digital Marketing Research UX: Logic & Content AI for Business Executives

Languages: English (fluent) · Greek (native) · German (basic). Based in Limassol, Cyprus. Available globally.

09 / VOICE

On stages and on pages.

Speaking & Advisory

Keynote, workshop or panel formats. Content, depth and length tailored per audience.

Topic
AI-driven marketing performance: measurable ROI, not slogans.
Rooted in current PhD research at UCY.
Topic
Global rebranding at scale: the “Relationships Beyond Contracts” playbook.
Case study on Group-wide brand architecture.
Topic
Marketing leadership across maritime, telco, legal/finance, travel and gaming.
A five-industry perspective on strategy that travels.
Topic
Adaptive learning inside sales teams: cutting onboarding 30%.
Practical L&D design for commercial teams.
Advisory
AI adoption for executive teams: board & advisory availability.
Retainer, advisory seat, or single engagement.
Writing & Research

A slow-moving blog aligned with the PhD timeline at UCY. Published pieces will sit here.

Forthcoming
The case for cognitive science in modern marketing teams.
Draft in progress
Forthcoming
Adaptive learning is not personalisation.
Draft in progress
Forthcoming
What maritime taught me about patience in strategy.
Draft in progress
→ Want early access to draft essays? Use the contact form and ask for the reading list.
Booking, lectures, advisory → Invite me
10 / PROFILE · OPERATING PRINCIPLES

Five coordinates of the practice.

01

Cross-industry strategic marketing.

Twelve years of senior marketing work across all five industries I have worked in. A portable playbook, tested in regulated, technical and consumer-facing markets alike.

02

Commercial impact, measured and reported.

+20% YoY client acquisition at Chambersfield. −30% sales onboarding time at Fameline. Double-digit lead uplift on new-region launches. Google Ads, paid media and sponsorships run to brief and defended against every KPI, in tight alignment with commercial teams on turnover and pipeline.

03

Group-scale brand architecture.

Architect of "Relationships Beyond Contracts", unifying 160+ companies across 23+ locations under a coherent narrative. Prior full rebrand at Cyplon Travel and a logo, colour, web, and eshop rebuild at Primetel.

04

Academic rigour beside executive practice.

PhD candidate and teaching assistant to Dr. Charoula Angeli at the University of Cyprus. MBA and MSc International Business. An uncommon pairing of peer-reviewed method with P&L accountability.

05

Applied AI, prompt-engineered and productised.

I read the literature, run the prototypes, prompt-engineer the workflows, and integrate AI into real commercial systems — applications, brand tooling, adaptive learning, eshops and online-sales engines. Current research addresses adaptive, AI-driven marketing performance.

Open to correspondence.

Research collaborations, speaking, advisory, and senior roles are all welcome. Typical reply within 48 hours.

Get in touch
11 / CORRESPONDENCE

Where strategy, research and craft meet.

Colleagues, collaborators, editors, students, founders, boards. This page is the fastest route to me. Every message is personally read, usually within 48 hours.

→ Working at the intersection of AI, adaptive learning, brand strategy and commercial growth. → Open to research collaborations, teaching, advisory, board seats, and senior marketing roles. → Typical reply within 48 hours, Monday to Friday. → Based in Limassol, Cyprus. English, Greek, basic German. Available globally. → The form is the fastest path. Direct inbox is filtered for signal.
Get in touch →